All posts by James

Exact Match Google Ads arent Exact anymore

Google’s exact match keyword targeting used to mean one thing: the keyword had to match exactly whatever query the searcher used. If you were targetting [cheap hoovers] then your ad wouldn’t show for anything that wasn’t the exact words [cheap hoovers] in that order, with no words bef...
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Never set a PPC Budget, start with a WHY

The biggest mistake we see people make is starting a PPC conversation with budget. If the campaign is making money and your conversions are within a CPA that makes it profitable for your business, then why cap your potential by setting a budget, which is essentially a spending limit. The businesses...
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Web Design Trends in 2018

Are you all set for 2018 to make your customers WOW with web design? You cannot make your website stand out from the crowd without having a clear understanding of web design trends that will reshape the industry in 2018. Here are some of the leading web design trends that will shine bright in 2018. ...
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How to Improve Organic CTR

It feels great to see your website ranking on the first page for your primary keyword. Making your website stick to the first page is challenging. You won’t like seeing your website slipping off the first page. It hurts. Once you achieve that magical first spot in search results, the next big chal...
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