Clickfluence Blog

Published On - November 19, 2018

Exact Match Google Ads arent Exact anymore

Google’s exact match keyword targeting used to mean one thing: the keyword had to match exactly whatever query the searcher used. If you were targetting [cheap hoovers] then your ad wouldn’t show for anything that wasn’t the exact words [cheap hoovers] in that order, with no words bef...

Published On - October 26, 2018

James Conversion Optimisation, E-Commerce, Online Marketing, SEO

E-Commerce is the future – The High Street is failing

What do Debenhams, Evans Cycles, New Look, House Of Fraser, Hamleys, Toys R Us & many other retail businesses have in common? They’re all struggling on the high street, right? With store closures, falling profits and big For Sale signs on their doors. They have one other thing in common, t...

Published On - October 8, 2018

James Uncategorized

Effective Facebook Ad Campaigns with SUPER low budgets

Pay Per Click marketing can be expensive if managed incorrectly. Should we be trying to get that person to click on our ad, are they interested, do they have BANT? These are all questions we ask ourselves as PPC account managers. Then there is the client, perhaps in this scenario, you are the client...

Published On - April 18, 2018

James Blog

Never set a PPC Budget, start with a WHY

The biggest mistake we see people make is starting a PPC conversation with budget. If the campaign is making money and your conversions are within a CPA that makes it profitable for your business, then why cap your potential by setting a budget, which is essentially a spending limit. The businesses...

Published On - April 13, 2018

James Blog, Conversion Optimisation

6 reasons your digital agency could be robbing you!

First things first, this will inevitably ruffle a few feathers. BUT, I’m all for it! The marketing agency industry is unregulated, unlike legal, or financial services, marketing services have no guarantees and no protection, no claims back should you not get the results you set out to achieve. Mos...

Published On - February 26, 2018

James Conversion Optimisation

Why you SHOULD undertake a conversion rate optimisation project in 2018

When website visitors don’t convert into paying customers, it hurts. Imagine spending all that money to drive targeted traffic to your landing page but visitors don’t convert at all. It is frustrating. To get rid of this conversion problem and to make sure every single visitor has the best chanc...

Published On - January 12, 2018

James Blog, Web Design

Web Design Trends in 2018

Are you all set for 2018 to make your customers WOW with web design? You cannot make your website stand out from the crowd without having a clear understanding of web design trends that will reshape the industry in 2018. Here are some of the leading web design trends that will shine bright in 2018. ...

Published On - January 5, 2018

James Content Marketing

Content Marketing Techniques That Generate More Leads

Generating more leads is always a top priority for every business. But lead generation isn’t a piece of cake. Statistics show that over 80% of marketers say that their lead generation efforts are slightly or somewhat effective. If generating leads is your business’s biggest challenge, take a dee...

Published On - January 2, 2018

James Blog, SEO

How to Improve Organic CTR

It feels great to see your website ranking on the first page for your primary keyword. Making your website stick to the first page is challenging. You won’t like seeing your website slipping off the first page. It hurts. Once you achieve that magical first spot in search results, the next big chal...

Published On - November 11, 2017

James Digital Agency, PPC

Pay Per Click Campaigns: Getting It Right the First Time So You Don’t Waste Advertising £

When you run a strong pay per click (PPC) campaign, your business will profit from your efforts. If a campaign is run badly, you’ll end up losing plenty of advertising dollars for no return on your investment. You’ll need to develop content that mirrors your landing pages and ads that wi...

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