Clickfluence Blog

Published On - August 18, 2017

Did you get this message today? How to migrate to HTTPS.

Google informed us some time ago that it was going to prioritise HTTPS over HTTP in a bid to meet one of the companies primary goals, making the web a safer place. Since this announcement many sites have migrated from HTTP to HTTPS, a smart move! This morning Google Webmaster admins will have receiv...

Published On - May 19, 2017

James Blog, Conversion Optimisation, SEO

How to make your website fast by improving page speed and loading times!

Why? Here are some quick facts… 47% of consumers expect a web page to load in 2 seconds or less. 40% of people abandon a website that takes more than 3 seconds to load. A 1 second delay in page response can result in a 7% reduction in conversions. If an e-commerce site is making […]...

Published On - March 2, 2017

James Blog, Conversion Optimisation

5 Top Tips To Optimise Your Website For More Conversions

Conversion optimisation is a practice in its own right. Often, paid digital campaigns fall down, not because of the campaign set up, structure, budget or message, but just because the website they are sending traffic to doesn’t and never will convert. Conversion optimisation is often misunders...

Published On - January 20, 2017

James Blog, Digital Agency, PPC

Barry Google – The Quality Score Shop Keeper (PPC)

We handle PPC accounts of all budgets and sizes, good Quality Score, regardless of your budget is what any PPC account manager should be seeking to get. From account structure, to keyword choice, ad copy and click through rates these metrics all impact and rely on quality score. Quality Score is ess...

Published On - January 16, 2017

James Blog, Digital Agency, PPC

Is your agency managing your PPC account effectively? Here’s how to check…

How to audit your own PPC search account… I started JRC Marketing for a number of reasons. First and foremost is that I love digital marketing, I get a real buzz out of taking a budget, using it and returning the client revenue that far exceeds the budget they gave me, and being able to prove...

Published On - November 15, 2016

James Analytics, Blog, Reporting

5 Questions To Ask Your Digital Agency

All too often we see potential clients working with an existing agency, unsure if what they are being advised to do is the right thing to do. Another gripe is that whilst the agency may be doing their job fine, there may be other factors not necessarily controlled by the agency that could help perfo...

Published On - August 22, 2016

James Blog, SEO

How to increase your organic search click through rates (CTR)

Using structured data mark up There has been much speculation around that the CTR of organic search results can be improved through the proper utilisation of structured data mark up. Structure data mark up, utilising SCHEMA can effect the look of a search result. In a sea full of similar looking re...

Published On - June 16, 2016

James Blog, SEO

Link Building (SEO) – 5 Top Tactics To Use For Marketing Managers

Link Building Tactics 1. Link Roundups – Summary articles of good quality content from the web Link roundups are a list of curated blog posts from around the web, normally done weekly or monthly. Your job is to produce a great piece of quality content, find a high domain authority website that...

Published On - June 9, 2016

James Blog, Site Security

Protecting your WordPress site

First things first, WordPress is great, it’s our CMS of choice for all of our clients, but, because it powers over 40% of the web, it does make it susceptible to hackers. You can however run a perfectly safe WordPress installation by taking a few precautions. What do these hackers do? Hacker...

Published On - April 29, 2016

James Blog

The top 100 most expensive UK keywords, revealed!

New clients often ask, what will that be per click? The answer, it depends. Cost Per Click depends on so many variables. Competition, ad relevance, landing page content, ad position, keyword relevance and of course quality score. Cost per clicks vary from 1p to £150.00. Imagine, £150.00 per 1 clic...

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