E Commerce Rebuild
Blackpool Pleasure Beach operate one of the UK’s favorite amusement parks. The park hosts The Big One, Icon, Wallace & Gromit’s Thrill-O-Matic and Nickelodeon Land. They have two admission systems, walk up and pre-booked online sales. Online sales drive over 65% of Pleasure Beach’s admissions. This means even a 1% conversion increase has huge revenue upside. We worked with Blackpool Pleasure Beach to develop their new e-commerce platform in 2016.
Challenge And Solutions
The main objecives of the Blackpool Pleasure Beach e-commerce rebuild were:
- To increase average order value
- To increase supplement sales
- To increase the end to end conversion rate
- Provide a mobile-first booking engine and experience