Clearswift: SEO & Paid Search
SEO & Paid Search
Clearswift provides data loss prevention products & solutions, from Email gateways to endpoint protection. They wanted to increase the number of inbound leads in 2018. Working together, we developed a Paid Search campaign across three regions, UK, US & APAC. We also implemented a strong organic search campaign to increase rankings for keywords that drive critical business revenue.
Challenge And Solutions
We initially set about improving the technical factors that were hindering performance. This included page speed, indexing errors & fixing all URL errors.
We then put together a strong link building strategy. We reached out to authority websites in their niche to secure quality content and links in return. The image to the right demonstrates the growth of the link profile over time.
The below screenshots demonstrate the increased average search position. This is the average of over 130 search queries. The left screenshot shows the increased impressions and clicks they now receive. Which is up nearly 100% vs last year.