PROJECT DETAILS

Paid Search, SEO, Conversion Optimization

NFS Hospitality provides technology solutions to the leisure market. These solutions include room booking software, epos software & hotel management systems. NFS chose Clickfluence to manage their inbound channels to drive more enquiries per product.

Client: NFS Hospitality
Project Date: September 2017

Challenge And Solutions

NFS’s biggest challenge was the competitive marketplace they operate in. The average cost per click was around ¬£10. We had a target cost per acquisition of 10x the cost per click. Meaning we need to get 1 in every 10 visitors to convert into a lead. This means we had to keep a tight control on keywords, only paying for keywords that demonstrated¬†BANT (Budget Authority Need Timing). This also meant that once we had 10 clicks from users with BANT, we had to ensure the website worked well enough to influence them into completing the desired action, a web form submission.

We took charge of the whole process, end to end, making us the Agency completely accountable for the success or failure. Once we implemented our suggestions, we were able to hit all the pre set KPI’s

If you would like to know more about how we achieved these results, then please contact us where we can divulge more information and discuss how a similar approach can benefit your business.
10.00% Conversion Rate
84% Less CPA