Web Development, SEO, Paid Search & Social

PROJECT DETAILS

Web Development, SEO, Paid search & Paid Social

Roofsure Systems provide home improvement solutions to improve the look of your house whilst providing energy efficient savings. RSL provide Spray Foam Onsualtion, Roof Coating, UPVC painting, Wall Coating and Roof repair services nationwide, throughout the UK.

Their website is the number 1 source of leads, whilst performance had been good, with the expansion of UPVC painting and wall coating services they needed a new website that delivered more leads.

We worked with the team to develop the website and set about user variant testing which resulted in the conversion friendly landing pages we use today for our paid search and social media marketing.

Client: Roofsure/RSL Systems
Project Date: March 2019

Challenge And Solutions

After we launched the website, we took care of all the SEO foundation requirements that come with switching to a new domain name. We submitted our new sitemap to google and requested a recrawl as soon as possible.

SEO:

  • We implemented a digital PR strategy to grow relvent niche backlinks to the site, to increase rankings for general service related keywords like “spray foam insulation”
  • We also continued to ensure the website met the necessary technical and on page requirements, with good speed, crawlability and relvent content and meta information

Paid Search & Social

  • We revamped the existing paid search campaigns and added new campaigns for the new services they offer. We expanded all campaigns with new keywords, whilst keeping them highly relevent by using broad match modified match types.
  • We promised the client that paid social would be a good channel to utilise. After some initial sceptisicim we put our money where our mouth is. Paying for the video creative and the initial 2 week trials media spend. The result was a £10 lower CPA than paid search and the channel now delivers over 20 leads per month.

Results

The work we did created some amazing results.

Conversion Optimization
122% Increase In Leads
Performance Monitoring
40% Less CPA
Traffic Analytic
186% Increase In Organic Traffic