Blog Archives - Clickfluence

Published On - April 18, 2018

Never set a PPC Budget, start with a WHY

The biggest mistake we see people make is starting a PPC conversation with budget. If the campaign is making money and your conversions are within a CPA that makes it profitable for your business, then why cap your potential by setting a budget, which is essentially a spending limit. The businesses...

Published On - April 13, 2018

James Blog, Conversion Optimisation

6 reasons your digital agency could be robbing you!

First things first, this will inevitably ruffle a few feathers. BUT, I’m all for it! The marketing agency industry is unregulated, unlike legal, or financial services, marketing services have no guarantees and no protection, no claims back should you not get the results you set out to achieve. Mos...

Published On - January 12, 2018

James Blog, Web Design

Web Design Trends in 2018

Are you all set for 2018 to make your customers WOW with web design? You cannot make your website stand out from the crowd without having a clear understanding of web design trends that will reshape the industry in 2018. Here are some of the leading web design trends that will shine bright in 2018. ...

Published On - January 2, 2018

James Blog, SEO

How to Improve Organic CTR

It feels great to see your website ranking on the first page for your primary keyword. Making your website stick to the first page is challenging. You won’t like seeing your website slipping off the first page. It hurts. Once you achieve that magical first spot in search results, the next big chal...

Published On - August 18, 2017

James Blog, SEO

Did you get this message today? How to migrate to HTTPS.

Google informed us some time ago that it was going to prioritise HTTPS over HTTP in a bid to meet one of the companies primary goals, making the web a safer place. Since this announcement many sites have migrated from HTTP to HTTPS, a smart move! This morning Google Webmaster admins will have receiv...

Published On - May 19, 2017

James Blog, Conversion Optimisation, SEO

How to make your website fast by improving page speed and loading times!

Why? Here are some quick facts… 47% of consumers expect a web page to load in 2 seconds or less. 40% of people abandon a website that takes more than 3 seconds to load. A 1 second delay in page response can result in a 7% reduction in conversions. If an e-commerce site is making […]...

Published On - March 2, 2017

James Blog, Conversion Optimisation

5 Top Tips To Optimise Your Website For More Conversions

Conversion optimisation is a practice in its own right. Often, paid digital campaigns fall down, not because of the campaign set up, structure, budget or message, but just because the website they are sending traffic to doesn’t and never will convert. Conversion optimisation is often misunders...

Published On - January 20, 2017

James Blog, Digital Agency, PPC

Barry Google – The Quality Score Shop Keeper (PPC)

We handle PPC accounts of all budgets and sizes, good Quality Score, regardless of your budget is what any PPC account manager should be seeking to get. From account structure, to keyword choice, ad copy and click through rates these metrics all impact and rely on quality score. Quality Score is ess...

Published On - January 16, 2017

James Blog, Digital Agency, PPC

Is your agency managing your PPC account effectively? Here’s how to check…

How to audit your own PPC search account… I started JRC Marketing for a number of reasons. First and foremost is that I love digital marketing, I get a real buzz out of taking a budget, using it and returning the client revenue that far exceeds the budget they gave me, and being able to prove...

Published On - November 15, 2016

James Analytics, Blog, Reporting

5 Questions To Ask Your Digital Agency

All too often we see potential clients working with an existing agency, unsure if what they are being advised to do is the right thing to do. Another gripe is that whilst the agency may be doing their job fine, there may be other factors not necessarily controlled by the agency that could help perfo...

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