How to make your website fast by improving page speed and loading times!

Why? Here are some quick facts…

  • 47% of consumers expect a web page to load in 2 seconds or less.
  • 40% of people abandon a website that takes more than 3 seconds to load.
  • A 1 second delay in page response can result in a 7% reduction in conversions.
  • If an e-commerce site is making £100,000 per day, a 1 second page delay could potentially cost you £2.5 million in lost sales every year.

Usain Bolt Pose Image

What to do?

First of all you need to test your site, there are various tests out there but I would recommend these three GTMetrix, Pingdom & Test My Site. GTMetrix is the most helpful of these tools. Once you run your site on GT Metrix it will give you your current load times, a score (%) and also a list of what is impeding your sites performance. This can then become your “must fix” list.

Common areas to improve site speed are: minification of js & css, gZip compression, combining external css/js, optimising images, defering javascript and having expires headers. Updating Htaccess can fix many of the above, whilst some require manual work. Implementing googles mod_pagespeed module on the apache server also vastly improves page speed. Finally, we recommend serving your ad through a content delivery network such as cloudflare. CDN’s cache your site for you and serve your website from a server closest to the location of the potential customer making a request, thus further improving site speed.

The SEO factors of page speed – Whilst improving your site speed will no doubt help you convert more visitors, it will also benefit your SEO efforts. Page speed is now one of Google algorithm factors when ranking sites, your website may have a great link profile, but if it’s a little sluggish then your SEO possibilities are already limited.