The fast pace of the digital world dictated new trends and standards applied to our website practices. One of them is SEO, or in its full meaning ‘search engine optimization’. Admit it, you have heard the term SEO before, and it is of utmost importance that you understand its main principles.
So, what is SEO and what is its link to content?
Search engine optimization (SEO) is a technique which includes a lot of aspects. Content is one of them, and an imperative one for it to succeed. As a process, SEO is a practice of optimizing the content (any information present on the web) along the most popular search results. In a nutshell, SEO content is any form of content created with a goal of attracting the search engine traffic.
Most of the time, quality SEO content ranks based upon its keyword value. The number of keywords used in the content, their density as well as having one main (focus) keyword determines the quality of the SEO content.
So, how to ensure that your website has effective SEO content?
These principles definitely help in making your website content SEO optimized:
- Keyword Research – Digging beneath the surface for top-quality practice is definitely a must for effective and unique SEO content. With a proper keyword research, you can focus on keywords that have high search volume, and generally ones people are interested in. A great and free tool for this is the Keyword Planner by Google Adwords.
- Keyword Optimization – After researching for keywords, you should properly use them along the content. For instance, keywords used in headings and titles can have a higher SEO impact.
- Content Organization – Your content should not be only staffed with keywords. It should be organized and divided properly. Google is nowadays a complex algorithm, and it always gives advantage to valuable and neat content in the first place.
- Content Promotion And Link Building – In order for you content to be more effective and your website to rank better, every website should have links to it from reliable sources. For instance, a mention in the Huffington Post is definitely a big deal, and it will trigger Google’s algorithms that the website is reliable.
In the end, SEO content is a game played on many fields. It undertakes various aspects and is changing as we speak. The most important conclusion to take from this is to always be consistent, have unique content (not copied) and always provide value with every single piece.