Web Design Trends in 2018

Are you all set for 2018 to make your customers WOW with web design? You cannot make your website stand out from the crowd without having a clear understanding of web design trends that will reshape the industry in 2018.

Here are some of the leading web design trends that will shine bright in 2018.



Augmented Reality (AR) and Virtual Reality (VR) have gained a lot of attention in 2017. According to Ada Rose Cannon, a fairly large number of content creators have used WebVR in the past year. The same will be continued in 2018 for two main reasons:

  1. WebVR makes users’ life easier by removing hurdles. All they need is a headset. No need to find, install, or update software.
  2. It has built-in support for cross-platform.

Companies like Kuva, Studio Zero, Beloola, LearnBrite, and several others have created WebVR and it has been working exceptionally well for them.


Artificial intelligence

Artificial intelligence has started to impact our work as designers, says Fabricio Teixeira. Firedrop, for instance, uses artificial intelligence to design landing pages in minutes.

artificial intelligence landing page

Other examples include Grid and Wix that are already using AI for web designing.

We will see major changes in how designers use artificial intelligence and how businesses react to it.


Voice user interfaces

Designing won’t be all about visuals and we will see some major changes in web designing in 2018 in the form of voice user interfaces.

According to Comscore, 50% of all searches will be voice by 2020 and 47% people expect that their use of voice technology will increase in coming years. As much as 40% of adults use voice search at least once per day.

Voice user interfaces are expected to reshape the web design industry in coming years. Designers are talking, sharing, and playing with it already.



Typography is changing. Variable fonts will takeover 2018. Providers are adding more typefaces that will help web designers change the way how users read content online.

For instance, all the leading browsers now support handmade CSS typefaces. This will impact web design industry in 2018.

According to Wix, typography will transform into an image instead of text. Experimenting with spacing, mixing font families, and letters will be visible on several websites in a few months. Here is an example of how typography will change the way users interact with websites.

typography website example


Animation allows designers to share more information efficiently than images and text. Small and simple animation improve the user experience. Here is an example.

website animation

There are several ways animation can be used in website designing:

  • Transition between pages
  • Parallax scrolling
  • Mouse-over effect
  • GIFs
  • Subtle animation
  • Unusual scrolling rate

Here is another example of how subtle animation can boost user experience and can make users happy.

subtle animation example

A major progress that we will see with animations is related to particle background. These are lightweight JavaScript animations that don’t need a lot of time to load and mix with the website design. It solves website loading time issues.

particle background

More scrolling options

Website load time leads to poor user experience and negatively impacts search engine ranking, web designers have to come up with better and efficient scrolling options.

Parallax scrolling is everywhere but it needs time to load and that’s where it hurts. We will see more scrolling options that are user-friendly as well as don’t slow websites.

For instance, Barbican website uses a background image that doesn’t move with the scroll. The image stays there.

background image scroll

Doggo for Hire is another example. As users scroll, confetti falls on the dog and its expression changes. If users scroll quickly, it gives a look of a video.

scroll example

These kinds of scrolling options will be seen everywhere on the internet. Of course, subtle scrolling isn’t going anywhere in 2018.


Videos and 3D

Animation, typography, images, and GIFs don’t replace videos. Videos are highly engaging and users love them. This is where <video> element becomes handy.

The <video> element is all set to take over 2018 web designing for several good reasons:

  • It stays high-quality no matter what.
  • It integrates easily into the website’s design.
  • It can be looped easily.

Not to mention, 3D is getting popular too. Here is an example of how 3D effects merge seamlessly into web designing.

3D effects in web design


Grid layouts

Asymmetrical and broken grid layouts were famous in 2017 and they will continue to rise and shine in 2018. Perfect symmetrical grid layouts are gone forever.

We will see grid layouts with overlapping images and text that create a beautiful merger and looks extremely pleasing. Here is an example of one such website.

Asymmetrical and broken grid layouts

Creating layouts will become common practice in 2018. Web designers will play with layouts and graphics to take designing to a new level.


Bottom sticky elements

The bottom of the screen on the computer, mobile, and other devices has transformed in recent times. From ads to notifications to pop ups to chat boxes to social sharing icons and more, the bottom sticky element will be more visible in 2018.


Because it’s less obtrusive. In fact, it is user-friendly and doesn’t hurt user-experience.

Bottom sticky element

Google announced that it wants to make sure that content on mobile is accessible to the users and that popups shouldn’t be intrusive.

This is what makes bottom sticky bars a must-have part of websites, especially on mobile. This trend will continue to rise in 2018.



The use of custom illustrations will rise in 2018. Illustrations make storytelling easier and boost user experience and engagement.

As we are moving towards customized website designs in 2018, we will see more custom illustrations across the internet. Several businesses are already using them such as FlowMapp, Stride, Zingle, and more.

custom illustrations

Geometric shapes

Soft and fluid geometric shapes will become increasingly popular in 2018. Sharp shapes and lines will be replaced by smooth curvy lines and shapes.

Here is how soft and fluid shapes make a website visually pleasing.

soft and fluid shapes

SVG images

The use of PNG and JPG extensions will reduce significantly. Designers will shift to SVG extension as it can be scaled without loss of image quality. Besides, SVG file size is much smaller than its counterparts.

Image size impacts website load time, so SVG seems to be a better option.

SVG works well with all types of multimedia, 3D, and even 360-degree photographs.


No more homepage

This will be a year when homepage will die, says Brad Weaver, a product designer. There won’t be a traditional homepage for most of the websites. The focus will be on personalization and users will see a different landing page based on their location, history, device, or demographics.



There is a lot going on in the field of web design ranging from the use of Web VR to voice user interface and more. Start preparing early, monitor these trends, and make sure you use these trends to make your website engaging, user-friendly, and updated before your competitors do it.